Desir

Concept

The object came first. A heart-shaped perfume bottle wrapped in faux fur, with a silver chain connecting the cap to a hoop on the body like a piercing. The tension between contradicting elements defined the creative direction.

Approach

The direction was minimal, realistic, and dark, editorial rather than romantic. Every element (backdrop, materials, casting, styling, posing, light) was specified and prompted to match.

Challenge

Keeping the bottle, cast, and styling consistent across every composition and format. Coherence required clear direction up front and careful prompting for each frame.

Early outputs felt generic (romantic, soft, floral). I iterated until the visual language matched the concept.

For tighter control I used Weavy, locking the bottle as reference to direct more specific outcomes, like close-ups.

Imagery produced across formats with real applications in mind.

In Motion

I wanted to explore how the campaign material would translate into motion. I created a video prompt and ran it through two models, Kling 3.0 and Veo 3.1, to see how each interprets the same brief.

Outcome

A set of campaign-ready assets across formats with a consistent visual approach and no post-production. Scalable results are possible, but require careful direction, intentional prompting, and patience with failure. Some results still have imperfections that would need further iteration.