Art Direction · Illustration · Visual System
American Greetings
Badge system for American Greetings' membership platform. 30 achievements designed to scale across categories and contexts.
View projectDesign and illustration
across brand and product.
Actively using AI tools for creativity and production.
Selected work
Brand · Marketing · Data Visualisation
impact.com
Digital campaign materials for a partnerships management platform. Complex concepts and data made visual within an established brand system.
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Education · Infographics · Visual System
Farm Sanctuary
Curriculum visual system and design for a K-12 Humane Education program, reaching 250,000+ students across the U.S.
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Product · Illustration · Visual System
Able
Illustration style developement for a health & wellness app. After testing with real users, the selected style shipped in onboarding to improve engagement.
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Product Design · UX · Prototype
Gymly
Member experience for a white-label gym platform, focused on reducing drop-off through early engagement and social visibility.
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