Able
Able is a subscription-based health & wellness app. Working with the Product Lead as part of the Product Design Team, I developed an illustration style for onboarding and in-app experiences, with the goal of establishing a scalable visual direction for ongoing in-app use and content creation.
Challenge
Develop an illustration style that is engaging for first-time users, and can be implemented across onboarding and in-app content. The style should support quick production in scale and its impact must be validated through user testing.
Approach
Conducted research and explored multiple directions. Based on technical and production-time restrictions, the options were limited and a realistic direction was decided. Iterated through team review cycles and refined two options for testing in onboarding flow.
Additionally, early explorations for in-app content creation (stories) were created.
Outcome
Following the A/B testing results, the selected style was also implemented to introduce the coach feature.
