Education · Visual System · Infographics

Farm Sanctuary

Farm Sanctuary is a U.S.-based nonprofit organisation focused on protecting farm animals and advocating for their rights. Working with the Humane Education Programs Manager, I designed and illustrated the K-12 Humane Education curriculum covering lesson plans, student materials, teacher guides, and presentations across elementary, middle, and high school levels.

Role Art Direction, Illustration, Layout
Tools Illustrator, InDesign, Photoshop, PowerPoint
Year 2017–2019

Challenge

The curriculum needed to address sensitive and science-ralated topics to a young audience. Concepts like animal welfare, food systems, and environmental impact had to be explained in a way that worked across the full K-12 age range, while being practical for educators in real classroom settings.

Earth suffering from heat
Earth feeling good

Approach

I developed a consistent visual language and used illustration to translate complex or sensitive topics into clear, accessible visuals that support storytelling and activate imagination.

Pages from the curriculum

Layouts were structured to help educators navigate and use the materials efficiently, focusing on readability, hierarchy, and ease of use.

Pages from the curriculum

Outcome

The curriculum has been used by educators in schools across the U.S., reaching over 250,000 students. The program received the Excellence Award (2019) and the Educator's Choice Award (2024).

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